The Man who Loved Bread

The technique of sharing a story is to ask if the coachee would like to hear a story. Then tell the story and ask the coachee what it meant to him. Do not interpret the story for him. Ask him how this would relate to his present situation and what can he learn from it. If the coachee does not see the point, you may share other angles of looking at it after that and invite him to comment on that.

Coaching Situations:

  •  Coachee who jumps to conclusion too fast.
  •  Coachee who is impatient
  •  Coachee who misunderstand a good intention.
  A man eating in a restaurant called the waiter and complained that he had been given only one loaf with his meat dish.  
  "I like lots of bread," said the man. "Remember that next time."  
  The next time he came the waiter served him three loaves. "This is better than the last time," said the man. "But I would have liked more bread."  
  The next time he came the waiter served him five loaves but sill the man seemed unhappy. Later the waiter told the cook about the man. The cook said he would see to it that the man was fully satisfied the next time he came.  
  Two days later the man came again. The waiter alerted the cook who alerted the bakery with whom he had placed an order for a loaf 2ft wide, 3ft thick and 6ft long. The bakery delivered the loaf to the restaurant, and the cook and the waiter triumphantly carried the loaf to the customer. The customer stared at the loaf in disbelief."This is the last time I'm coming here!" he announced getting up angrily from his chair and throwing his napkin on the table.  
  "I keep telling you I want more bread and here you are once again serving me just one loaf!"  


  • Leadership Development

    Leadership is a habit. It is a choice made by individuals

  • Coaching For Performance

    Coaching staff for performance have become one of the most important Leadership skills to master.

  • Teambuilding

    Great changes are taking place in Asian organizations as they are around the world.

  • Customer Service

    Despite the public relations hoopla that surrounds customer service today;

  • Sales workshop

    If you want your sales force to blow away the competition they need to master the skill of High Impact Selling (HIS).

  • Executive Coaching

    Leadership coaches provide guidance which allows the leader to improve themselves.

  • Business Coaching

    New and existing entrepreneurs are constantly looking for innovative ways to improve their businesses.

  • Life Coaching

    Achieve your goals on time and live your ideal life, by removing barriers and challenges from your life.

  • Strategy Develop

    Developing strategy that maximizes shareholder value is a result of a deep and detailed understanding of the economics...

Recent News


Author: Wai K Leong
Publisher: JMC

Read More
Empowering Asian Mindsets Through Coaching

Publisher: Pelanduk Publishing Company
Book Size: 5.4 MB or 228 pages

Read More
Book Launch Gallery

Hosted by Pn. Sri Tessie Lim @ The Royal Lake Club on 29 August 2008

Read More


I am always impressed with Wai's ability to be with the client and coach them from where they are. He brings clarity and authenticity to his coaching. He is able to reach the heart of the matter with grace and skill.

Joanne Waldman
M.Ed, PCC, LPC, NCC New Perspective Coaching

Wai has a very professional Coaching Presence. He consistently listens on a deep level-he has a true talent here. He moves his client skillfully to Designing Actions, based on the client's focus. He is very honoring of his clients and asks good follow-up questions.

Sheri Boone
MCC, CL Inspired Mastery